BEND IT FOR BECKHAM
- Roman Pantaleion
- Feb 10
- 1 min read
Updated: Mar 25
The internet is breaking, no scratch that, bending for Beckham! On 30 January 2025 Hugo Boss dropped their latest trailer with a collaboration featuring the 49-year-old ex-footballer. Beckham, known for his Manchester United football debut in 1992 followed by a series of wins and awards shocked fans when he bared it all for Hugo Boss in their new fall season ad campaign.
Wife, Victoria Beckham also known as Posh Spice a designer and Spice Girl member in a now deleted post of her rugged husband captioned the post, simply with, “My Boss” a sentiment fans both men and women alike wish they could say. The 6 time Premier League Title holder, like his wife, is kicking into the business of fashion with his collaboration with Boss, curating this season's Fall/Winter pieces.
Beckhams favourite selections include a series of neutral colour tones of brown, gray, black, natural and white. Fabrics range from blended wool trousers to stretch corduroy jackets. Hailed as the ultimate metrosexual by Mark Simpson in 2002 Beckham has been crowned an Icon and ally to the LGBT community and from the looks of this ad campaign will continue to hold the title of one of the sexiest men alive.
It was reported back in May of 2024 that the ripped footballer signed a multi-year design deal with the luxury German brand, a dramatic step up from former collaboration deals with H&M and Kent & Curwen.
Fans can view the new collection at Hugo Boss.
Comments